Marketing and selling books is getting tougher and tougher. You need to make your content (articles and blog posts) do double duty to try to stay afloat.
The competition is fierce and the internet ‘noise’ is getting louder and louder.
According to an article at Neil Patel’s, under the subheading, “Content is Getting Harder,” there are over 1 billion blogs, and 1.7 billion websites. Along with this, “roughly 7.5 million articles get published every day.”
That’s a lot of noise. And to be in the ‘selling books’ game, you’ve got to be a part of this noise.
So, what do you do?
There’s not much you can do except create content on a regular basis. And for most of us, this can be a struggle, if not impossible.
And even if it’s not impossible, do you want to continually write content to share to social media and guest posts?
The answer would be NO for most of us.
We’re authors and writers. We want to spend our time writing to be published, and writing to make money.
If you’re not careful, marketing your book can eat in to your book writing time, or your freelance article writing time.
A way to ease the ‘content creation burden’ is to repurpose the content you write. Over at American Writers & Artists (AWAI) it’s called ‘content continuum.’
Ways to make your content work for you:
1. The first step is to write an article. It’d be a good idea to edit and proof it before publishing it. Well, it’s more than just a good idea; it’s essential.
2. Turn that article into a PDF, a video, a podcast, an ebook, a webinar, and anything else you can think of.
You might take several articles and create a freebie as a call to action for your subscriber list.
3. Send the content you created out in a funnel series*, a newsletter, social posts, guest posts, and so on.
You can also add the content to sites like LinkedIn, Medium, Google, AuthorsDen, and so on. This creates ‘touch-points’.
So, one article can create multiple touch-points (connections to the reader).
The reason you want to connect with your reader with multiple touch-points is to make them familiar with you and your work.
This actually refers to Dr. Jeffrey Lant’s “The Rule of Seven“, which is also known as ‘drip fed marketing’.”
The philosophy is that to penetrate an overly put-upon market you need to reach a prospect, person, reader at least seven times before they’ll take action. This means before they’ll buy from you or click on your call to action (CTA*).
A marketing touch can be anything to do with your platform. It can be your website, blog posts, web content, your guest posts. It can even simply be a person seeing your logo.
It’s about continually building exposure without having to constantly write content.
*A funnel series is similar to your initial welcome email to your newsletter subscribers that automatically sends a few newsletters over a two or three-week span.
*A CTA is an acronym for call-to-action. It’s the action you want the visitor-reader-prospect to take. They might land on your website or see your social media posts. You want to motivate that person to click on your link, bringing them back to your website or to sign up for your newsletter, or other CTA.
Whether you need help with ghostwriting, rewriting, or coaching, let me take a look at your children’s story.
Just send me an email at: email@example.com. Please put “Children’s Writing” in the Subject box. Or, give me a call at 347—834—6700.
Let’s get your idea off the launch pad or your outline into a publishable and marketable story today!