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Book Marketing In 10 Minutes A Day For Authors Who Hate Marketing

Book Marketing In 10 Minutes A Day For Authors Who Hate Marketing

Confused about book marketing? Many authors are. This means that they fail to do any marketing at all, and inevitably, without visibility, their book sales are disappointing.

Let’s make sense of book marketing — by making choices, creating a quick message and plan, and then using our ten minutes a day, every day. The minutes add up. At ten minutes daily, you’re spending 50 minutes a week (five days) on ensuring that you give your book the opportunity it deserves to be seen by its audience.

Book marketing: your options. Will you be spending time, or money?

For effective marketing, make a choice. Will you be spending time, or money? While “free” options like social media marketing are tempting, you’ll need to invest time for your marketing to be seen.

Alternatively, you can save time, and spend money on marketing. Another temptation. However, there’s also a challenge: with paid marketing, you can lose more than you gain. You have no way of knowing, before you test a paid marketing solution, whether it will work for you. Also, you need to make sure that you’re not spending more on your advertising than you could ever hope to recoup.

Let’s look at the two methods.

“Free” marketing on social media: focus on engagement, and then promotion

I love free marketing on social media because I enjoy blogging, and I enjoy Pinterest, Twitter, and Facebook.

Considering free social media marketing?

Here’s what’s important:

Paid marketing: decide where you’ll spend your marketing dollars

Advertising is easy. You create your message and pay your money. Then you get readers — wonderful! Unfortunately, it’s not that simple. Authors opt for advertising in order to save time, but while advertising may not eat up as much time as free options, it takes time daily.

You need learn how your advertising venue works: Google AdWords, Facebook advertising, Bookbub, or another marketing option. Next, you need to be prepared to lose money while you fine-tune your advertising, so that you know you’re reaching the right audience for you.

To get the best results from advertising:

Plan your campaign: create your message, and stick to it: avoid confusing readers

You’ve chosen your marketing options, free advertising, or paid advertising, or a mix of the two.

Your next step is to create a marking campaign, with ONE message. You create a single message, because it’s easy to confuse readers. They need to see your message several times before they act.

READ ALSO:   7 Book Promotion Ideas

For most authors, the most important message is:  “join my mailing list”.

It’s essential to develop a mailing list. From Marie Force’s blog post on her indie author survey:

Newsletters were ranked highest as the most important marketing tool for indie careers, followed by Kindle Unlimited and Facebook ads. Respondents named quite a few other marketing tools they found helpful, including writing blogs and participating in giveaways and other promotions, author events, and ads in smaller venues.

Create your marketing collateral, remembering to stay on message

You’ve decided on your book marketing message.

Your next step is to create your marketing materials.

If you’re promoting your mailing list (it’s essential), you’ll need to create an offering to encourage readers to join your list. This can be a free ebook, a simple online course — something which will be appealing to your readers.

In addition to creating your enticement, you need to get an account with a mailing list company. (Many authors like MailChimp.)

Once you’ve got an account, it’s time to create a signup page. You can deliver your freebie as an attachment to your welcome message to subscribers.

Ten minutes a day to book marketing success

You’ve done the hard work of making decisions. Now it’s time to schedule your ten minutes a day.

Tip: DO schedule your marketing. Otherwise, you’ll forget. Remember that your minutes add up. So do missed days, sadly. 🙂

“It’s not working…” — yes it is, but it takes time

In my day job as a marketer, I hear “it’s not working” constantly.

Marketing takes time. Remember that your audience needs to see your message several times. Nothing happens overnight. Stick with your schedule. Celebrate each small win. Starting from zero is always a challenge, but everything you do has an effect, as you’ll soon discover.

Ten minutes a day leads to book marketing success. 🙂

Savvy Self-Publishing Strategies For Fiction: Win Fans, Boost Sales

Love self-publishing, but wish you could sell more books? You can.

When I mentor authors, I give them three writing/ publishing programs because they solve many problems; whether your problems relate to writing your books or selling them.

Here’s your chance to receive the same programs in one amazing package—you receive mentoring too. Check out Savvy Self-Publishing Strategies For Fiction: Win Fans, Boost Sales now.

Julia doesn’t know whether to be amused or angry when Lord Lyneham decides to find her a husband. He and Julia’s cousin take charge of Julia’s fortunes. Suddenly, Julia’s an heiress and her life changes.

READ ALSO:   15 Book Promotion Ideas that Help Drive Sales & Engagement

At 24, not only is Molly Ballantine stunning, she has two sisters she loves, and a wonderful career. Then her eldest sister Tara vanishes, and her life disintegrates.

Molly’s life is about to become even more chaotic. She wakes up in a brothel with a man who’s too good-looking for her peace of mind.

Today, you can make money writing short fiction. Readers love short stories because they can read a story in minutes, rather than devoting hours to reading a novel.

Snag a FREE Book Promotion ➜ BestBookMonkey.com

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